Journey maps

Record your user's journey, with its positive and negative aspects.

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What is it?
The journey map is a type of graph depicting the journey of a user. How? By representing the different touchpoints of his experience with the product or service.

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When?
During user research process, in general before ideation phase.

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What for?
Understand the context of users.

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The outputs you will get
Gaps, needs and painpoints.